T3 - PhD in Marketing at Duke University

Well this is another cool program from Duke University. Let's see what they can do for us!!

Overview of the Ph.D. Program

Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied. This broad area of study has generated research at three levels. The first, or macro level, examines factors affecting the structure and efficiency of markets and the profitability of firms within markets. Often such explorations use economic theory. One example is the study of the effect of product differentiation on the optimal channel structure and profitability for the firms within an industry. A second level of research is at the managerial level. The emphasis at this level is on improving the decision making abilities of managers. The methodology used is very diverse. It includes compiling descriptive information on how managers now go about making decisions, developing heuristics to augment current practices and building normative models of how managers should make decisions. Work at this level can be useful to both the public and business sectors. For example, one can develop new methods for testing advertising copy, examine the effects on purchase behavior of providing nutritional information in a grocery store or build an expert system which makes an individual manager's expertise available throughout the firm.The third, or micro, level is concerned with understanding the factors that influence buyer behavior. Often the theoretical base for these studies is psychological. Examples of studies at this level are determining the differential effect of a verbal or pictorial advertising message on the consumer's brand preferences, testing the effects of Internet search agents on consumer choice, or examining emotionally difficult consumer choices.

The Ph.D. Program in Marketing at Duke University's Fuqua School of Business is designed to provide students with the training necessary for a successful research and teaching career in any of the above areas. This training is done by having students take courses selected to meet their individual needs and interests, work with faculty members on joint research, conduct a series of original research projects which ultimately lead to a dissertation, and assist in the teaching of marketing courses.The Ph.D. program in marketing has an outstanding global reputation for placing students in preeminent business schools. Faculty invest heavily in training and working one-on-one with doctoral students to teach them how to think about and do path-breaking research.RequirementsThe marketing Ph.D. student's course work at Fuqua is individually designed to provide both breadth and depth in specific areas of marketing, such as consumer behavior, marketing models, marketing strategy and planning and marketing measurement and analysis. Progress toward the degree involves successfully completing coursework, first- and second-year research papers, a comprehensive exam (which normally is taken at the start of the sixth semester) and the dissertation. In addition, students participate in research seminars and assist the faculty in research and teaching activities.Students are encouraged to work with individual faculty members on original research projects. Often this work leads to publications authored jointly with faculty. Such an approach gives the student a good start toward a career in research and provides the guidance necessary to allow Ph.D. candidates to conduct successfully his or her own research. These research activities start during the first year in the program and culminate with the thesis. Total time in the program is scheduled for five years, although this timetable is a function of the individual's progress once admitted. Normally students are given tuition grants while enrolled in the program plus research assistantships and stipends for five years.The marketing faculty's experience in training Ph.D.'s has indicated that it is not necessary for the student to have had much coursework in business administration or marketing prior to entering the program. Instead, we find courses in related disciplines such as economics, mathematics, statistics or psychology provide the student with the background necessary for integrating and understanding the concepts taught in our program. Admission depends on the student's GMAT or GRE scores, recommendations from faculty, grades and other factors such as work and research experience.Job OpportunitiesOur marketing faculty has close contacts with all of the leading business schools and is willing to work with students to place them in positions consistent with their personal professional goals. Our graduates have been employed at Stanford University, MIT, the Wharton School at the University of Pennsylvania, Northwestern University, the University of Arizona, Carnegie Mellon University, INSEAD, the University of North Carolina, the University of Michigan, and the University of Wisconsin, among others.The Marketing FacultyThe faculty has training and abilities in a broad range of subject areas, such as economic analyses, cognitive and social psychology, strategy, statistics and decision making. This knowledge base has led the faculty into a series of different research areas, including the measurement of consumer beliefs, attitudes and values; the study of both the consumer and managerial decision making process; the creation and use of analytic tools to guide marketing strategy for the allocation of marketing resources (e.g., promotion, distribution, pricing) within the firm and economic analyses of marketing issues.

เพื่อนร่วมทาง - บี้ The star

ขาดการทรงตัว - Summer Rain

เราเป็นคนเลือกเอง , MV - Silly Fools

ไม่เห็นเป็นไร - ดัง พันกร

ไม่มีแรงแข่งกับใคร - เล้าโลม

ขอหึงนิดนึงนะ - บี้ The Star

I Love You Too - บี้ The star

อิจฉา - Nice 2 Meet U

เพื่อนกันไม่ตลอดไป - Nice 2 Meet U

ใจรัก - Calories Blah Blah

เราจะข้ามเวลามาพบกัน - ก้อย feat. ปอย

โรคภูมิแพ้ - Marsha

ภวังค์ - Skykick Ranger

MV รักฉันเรียกว่าเธอ - Kamikaze

ปากหนัก - บี้ The Star

Love at First Sight - บี้ The Star

คำจำกัดความ - บี้ The star

Missed Call Miss You - บี้ The Star

หายเหนื่อย - Da Endorphine

อยากถูกเรียกว่าแฟน - บี้ The star

ดั่งดวงตะวัน - นฤดม

เวลาจะช่วยอะไร - Lula

การเดินทางฯ - Da Endorphine

รักจะนำทาง - Da Endorphine

วันใหม่ - Da Endorphine

MV ความพยายามอยู่ที่ไหน - เล้าโลม

MV เลียนแบบฉัน - Dr. Fuu

MV จับมือฉัน (Ost. กอด)

MV ได้ยินไหม - Da Endorphine

MV สายลม - Jennifer Kim

มาด้วยหัวใจ - พี Soulout

วิมานมังกร

รักครั้งใหม่ - ดา Endorphine